Evaluation can be a daunting topic for foundations of all sizes. So why encourage small foundations with already limited time and money to take on evaluation? That’s easy: Evaluation is a key element for foundations that want to increase the impact of their giving.

This primer introduces you to the evaluation process and outlines each step so that you can:

• Set the stage for evaluation at your foundation.
• Create a road map for giving so that will help you target an evaluation.
• Understand the five key steps of evaluation: targeting, asking, tracking, learning, and using.
• Know where to turn for advice and advice when evaluating your work.

Ultimately, we hope that this primer will give you the information you need start on a road toward even greater impact.

35 pages